0 Comments
The polls haven't closed yet in Michigan, but I can already tell you who won the 2018 U.S. midterm elections: media outlets, billboard companies, designers, and print brokers. That's because, win or lose, nearly every candidate spends a huge amount of money on self-promotion. Somebody made money off of every yard sign, doorhanger, banner, brochure, and direct mailer -- and it could have been you.
If you want to be on the winning side next election, read my book, How to Be a Print Broker, and start running for 2020 right now! The print broker is essentially a middleman - the one who bridges the gap between the customer and print shop. Although marketers love to pretend the middleman is a boogeyman, there are reasons for a middleman:
|
About the AuthorTim Miller is the author of How to Be a Print Broker: (Almost) Everything You Need to Know to Start a Successful Print Broker Business. A 13-year veteran of the printing industry, Tim lives in Detroit with his wife. Archives
December 2018
Categories |