Early on in my graphic design career, I came across a unique publishing service - print-on-demand books from Lulu.com. They print books as they are ordered, instead of requiring authors to pay to print several thousand at once. Although several competitors have sprung up, Lulu was (and is) an easy-to-use online book printer. Lulu made it possible for anybody to publish a professional-looking book.
I have assisted my clients in self-publishing through several of the top self-publishing services, as well as smaller vanity presses, but I keep coming back to Lulu as the easiest to set up and the most affordable for small quantities. They offer a range of quality options, from economical black and white to full color books. Here are some ways you can use Lulu.com to grow your print broker business: Offer churches, ministries, and small Bible colleges the opportunity to publish their own curricula for classes. Often these organizations use their own material, but desire a professional appearance. Catalogs, handbooks, and even yearbooks can also be printed through Lulu.com! Business professionals can showcase their experience by writing a short book relevant to their customers. A financial adviser, for instance, wrote a book on personal finance, and distributed that to prospective clients. It gave him an advantage over his competition. You can save money by using Lulu for initial proofs for books, even if the books are being printed elsewhere.
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About the AuthorTim Miller is the author of How to Be a Print Broker: (Almost) Everything You Need to Know to Start a Successful Print Broker Business. A 13-year veteran of the printing industry, Tim lives in Detroit with his wife. Archives
December 2018
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